Humble+ partners with Vital Proteins to democratize collagen for athletes
Throughout September, we partnered with Vital Protein, the number 1 collagen brand in the United States and a subsidiary of the Nestlé group, to promote collagen for athletes. Our collagens water, drink with marine collagen, associate without any compromise, gustatory pleasure and functionalities. The category of functional drinks, a well-being trend that combines benefits for the body, taste and practicality.
Well-being and health, common values
Well-being and health seem to be at the heart of consumer concerns. Innovations on functional drinks are constantly being launched, unlike traditionally sweet sodas and neglected by 2.0 consumers. A widely observed global trend that is all the more pronounced among athletes who wish to exceed their goals and
maximize their physical performance.
The benefits of collagen
Collagen is the most abundant protein in the body. It alone constitutes 70% of the skin and 30% of the body's proteins. Collagen enters into the composition of connective tissues such as skin, ligaments, tendons and bones and ensures their maintenance, integrity and renewal.
What makes collagen so special and unique is its very high composition of amino acids such as glycine, proline and hydroxyproline. These amino acids are researched and consumed for the benefits they provide on physical performance.
Furthermore, it is important to point out that
collagen peptides are often absent from our diets, it is for this reason that supplementation can be interesting in the context of a sports activity.
Founders aware of the needs of athletes
Humble+ was founded by Romain and Sebastien, respectively CrossFit L1 trainer and holder of a diploma in nutrition I from Precision Nutrition. Drawing on their knowledge of sport and nutrition, they have developed a range of products with the proven benefits of collagen for Sports Well-Being. Products with unique qualities in Europe and made in France. Discover our pack of collagen for sports.
Products that are easily added to each routine to make it easily accessible to the greatest number of consumers.
Discover the brand Humble+.